Building on previous successes, such as the yearly interactive indoor rowing experience offered by EXR at the British Rowing Indoor Championships (BRIC), EXR will continue to play an active role at BRIC and similar events, showcasing the synergy of technology and gamification on the rowing machine.

Rooted in the exceptional feedback of both beginner rowers and seasoned athletes, British Rowing will continue to host monthly virtual group rows and racing events in the EXR app, inviting rowers from all around the world, using multiple different indoor rowing machine types, to participate and train together in these online community happenings.

On top of this, EXR aims to expand its collaboration with rowing clubs across the United Kingdom through the endorsement of British Rowing. By working closely with local clubs, both partners support rowers of all ages in their indoor and outdoor learn to row journey and help clubs and participants connect with worldwide audiences through virtual engagement.

Alfred Campenaerts, CEO of Salty Lemon Entertainment, the game development studio behind EXR, said: “British Rowing is a trusted partner, sharing our vision of making indoor rowing accessible to people of all backgrounds. With indoor rowing being an integral part of improving on-the-water performances, we were delighted to share the inspirational story of GB rowers Georgie Brayshaw and Matthew Haywood preparing for the Paris Olympics 2024, highlighting how local grassroots initiatives can lead to extraordinary accomplishments on the world stage.”

Chris Farrell, Head of Community at British Rowing said: “We are thrilled to continue our on-going partnership with EXR. Working together we have been helping more people have the chance to get started in rowing, rowing more regularly using the app connecting and training with other people virtually worldwide, whether that is for fun, fitness, health or competition. We are so excited to continue to work with EXR over this next year both at BRIC 2025 in December, via new grassroot developments in our Sport England participation work nationally, as well as continuing to use this innovative gamification technology to help inspire member growth, making it easier, more accessible, and more rewarding for both existing members and new people to have a flexible way to go rowing and stay in the sport for longer.”

Moving forward to the next chapter of their partnership, British Rowing and EXR look forward to strengthening their joint impact.

British Rowing x EXR Monthly Group Row Events for 2025

Check out the next 2025 monthly EXR and British Rowing Group dates for your diary and don’t forget to use BR25 to get an exclusive 10% discount to access the app following a free 14 day trial !

– Group Row – Mangrove Mirage 4.4km

–  Race Event – Desert Eight 2.9km

Sunday October 26th – Group Row – Temple Island Shortcut – Henley 3.5km

Wednesday 26th November – Race Event helping those in the lead up to BRIC/ Super Sprint Sunday prepare for the big day – 2km Polar Loop

Sunday 28th December – Group Row  – Trail of extremes 10km

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This partnership brings cutting-edge performance technology to the GB Rowing Team, as it continues to push the boundaries of elite training and competition.

‘ advanced technology analyses detailed motion data through a web app, allowing coaches to monitor the boat’s performance during day-to-day training, and by doing so to detect the rowers’ strengths and weaknesses. The analysis helps to adapt the practice sessions accordingly in order to prepare the athletes efficiently for competitions.

Dr Benedikt Fasel, Archinisis CEO, said: “The collaboration with British Rowing gives us a chance to evolve our system in step with world-class athletes – it’s where innovation meets impact.”

By appointing Archinisis as a data partner, British Rowing has gained access to an innovative performance and analysis solution. As the organisation responsible for the training and selection of rowers to represent Great Britain, we aim to deliver results on the world stage. Archinisis’ technology gives coaches and support staff the tools they need to elevate athlete training and aim for gold.

Dr Jodi Cossor, British Rowing Head of Performance Support, said: “This partnership brings us closer to unlocking every athlete`s full potential through meaningful, and actionable insight. The ability to view the data on multiple boats real-time during training enables coaches to have an awareness of all crews and adapt sessions if necessary.”

Great Britain has won a total of 78 Olympic and 14 Paralympic medals including gold at every Paralympic Games since 2008, when rowing was first added to the Paralympic programme. The partners’ shared goal is clear: raise the quality of training and ensure elite-level performance – now and on the road to LA 2028.

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British Rowing is excited to announce a renewed partnership with Concept2 through to 2029.

The partnership will support the sport of rowing from grassroots right up to the highest level of competition. Concept2 will continue to be the official Performance Rowing Machine of British Rowing and an official supplier to the GB Rowing Team and Performance Pathway, providing world-class equipment from rowing machines to oars.

Concept2 will also continue to be a pivotal supporter in British Rowing’s Sport England strategic participation work, helping build new rowing programmes and events across England and breaking further barriers to access to indoor rowing equipment. This will enable more people to have a chance to access a rowing opportunity or unique moment in the sport for the very first time.

On top of this, Concept2 will continue on as an event partner and support the delivery of the British Rowing Indoor Championships and Super Sprint Sunday (6-7 December 2025, Birmingham) which opened for entries last month. With this, participants and clubs will also have the opportunity to take home a brand new Concept2 from the race floor with a 10% discount.

Chris Farrell, Head of Community at British Rowing, said: “British Rowing is really proud to continue partnering with Concept2. We have a long-standing successful relationship, both working together at international level with the GB Rowing Team, as well as at grassroots level within our strategic and community participation work. This includes the ongoing, brilliant support of the British Rowing Indoor Championships and other indoor rowing events nationally.

“The team at Concept2 continue to be extremely supportive of our work in developing the sport of rowing, both indoor and on the water, and I am really looking forward to the continuation of this partnership which will enable us to drive forward with creating new programmes, supporting our existing pathways and events, and making rowing more accessible to everyone.”

Alex Dunne, Managing Director at Concept2, said: “We are delighted to renew our partnership with British Rowing for another four years. At Concept2, we are committed to supporting rowers at every level, from grassroots participation to elite performance. This continued collaboration allows us to provide world-class equipment to the GB Rowing Team and Performance Pathway while also expanding access to rowing through British Rowing’s strategic participation initiatives. We’re proud to play a role in making rowing more inclusive and accessible, and we look forward to continuing to support key events such as the British Rowing Indoor Championships.”

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Floating Point offers staff and athletes the use of either their float tanks or infrared saunas to improve or maintain wellbeing throughout the year.

In addition to free sessions, the agreement also offers discounted packages for British Rowing staff and British Rowing members. Members can find their discount code by logging in to the .

Jodi Cossor, Head of Performance Support at British Rowing said: “Floating Point’s floatation therapy and infrared sauna are great tools for wellbeing and recovery around heavy training and competition periods. We are pleased to see this partnership renewed, so that it can benefit our athletes, staff and British Rowing members.”

The director of Floating Point, Michael Cordova said “We’re proud to continue our partnership with British Rowing, supporting their wellbeing and recovery journey. Together, we’re rowing towards peak performance and wellness.”

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British Rowing and are excited to announce a continuation of their long-standing partnership, making WATERROWER  an official indoor rowing partner.

British Rowing members and Inside Indoor subscribers will be able to enjoy a 10% discount on WATERROWER’s full range of products, including WaterRower rowing machines as well as other fitness equipment linked to indoor rowing training via the NOHRD range. WATERROWER will also make a contribution to British Rowing for every machine sold through the partnership, allowing British Rowing to continue to invest in grassroots rowing.

Chris Farrell, Head of Community at British Rowing, said: “It’s fantastic to renew this partnership after an extremely exciting year for rowing in the UK. WATERROWER shares our vision of growing the sport of rowing, both on the water and on the machine. We are really excited to continue our work together to provide opportunities and ways to increase engagement to rowing via joint campaigns, community projects, Inside Indoor and British Rowing member incentives.”

Ben Duggan, at  WATERROWER, said: We’re delighted to continue our partnership with British Rowing and support the growth of rowing at all levels. At WATERROWER, we believe indoor rowing is a powerful tool for fitness, training, and community engagement. By extending this collaboration, we’re not only reinforcing our commitment to the sport but also ensuring British Rowing members and Inside Indoor subscribers have access to premium equipment with exclusive benefits. We look forward to working together on initiatives that inspire more people to experience the many benefits of rowing.”

About WATERROWER

WATERROWER has been designing high-quality fitness equipment since 1988. Invented by Yale engineer and USA Rowing National Team candidate John Duke, the WATERROWER was created to replicate the experience of rowing on water, capturing the sound, resistance, and physiological benefits of the sport. With a focus on both performance and design, each machine is handcrafted from sustainably sourced wood, inspired by the simplicity and craftsmanship of Shaker furniture. Designed to complement any space, it offers both an effective workout and a timeless aesthetic.

As part of the WATERROWER | NOHRD group, this commitment extends to a wider range of fitness equipment. NOHRD applies the same principles of quality and craftsmanship to its strength and cardio range, handcrafted in Germany using the highest quality materials. Together, WATERROWER and NOHRD create sustainable, design-led fitness solutions for any environment.

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British Rowing is delighted to announce a new partnership with TPF Sports to provide the new online shop for British Rowing members and the general public to purchase exclusive British Rowing merchandise.

British Rowing is developing exciting new merchandise ranges soon to be available in the shop with our online retail partner . Importantly, given our commitment to sustainability, most of these branded items will be produced to order to help avoid waste as well as the cost of warehousing inventory.

The shop will be open to everyone but British Rowing members will get credit to redeem against their first order. Members will be emailed when we launch the online shop with details of how to redeem their credit.

Mel Caumont, Interim Director of Membership and Community at British Rowing, said: “We are very excited to be partnering with TPF Sports to relaunch our online shop allowing members and the general public the opportunity to buy British Rowing branded merchandise and accessories. TPF Sports are a global company with a wealth of experience who will be launching a fantastic shop for British Rowing, enabling anyone who wants to buy British Rowing items an easy experience to do so.”

Jordan Kerber, Head of EMEA at TPF Sports, said: “TPF is proud to partner with British Rowing to enhance its retail offering with sustainable, on-demand merchandise for fans and members. Through our Mber+® platform, members will enjoy a unique and personalised experience, while all consumers gain access to customisable products. This innovative approach reduces overstock, minimises environmental impact, and delivers high-quality, tailored items. Together, we are redefining member engagement with smart, sustainable solutions that prioritise convenience, creativity, and eco-conscious innovation”

The new shop will provide the rowing community with the chance to buy British Rowing merchandise and accessories, with different lifestyle ranges that look and feel great, we’re sure you’ll find the perfect accessory for your rowing journey.

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This collaboration marks an exciting chapter as both organisations join forces to empower the rowing community through high-performance, sustainable sportswear, designed specifically to support rowers from the grassroots level to elite athletes.

Kukri Sports will supply custom-designed performance apparel and merchandise to rowers, clubs, and competitions nationwide. This partnership will focus on delivering innovative, high-quality apparel that meets the unique demands of rowing, helping British Rowing promote inclusivity and excellence throughout the sport.

“We are honoured to partner with British Rowing,” said Andrew Ronnie, Group CEO, Kukri Sports. “At Kukri Sports, we recognise the importance of specialized sportswear for athletes’ performance and success. This partnership is an incredible opportunity for us to work closely with British Rowing to create products that truly meet the needs of rowers at every level, whether they’re training, competing, or celebrating their love for the sport.”

Through this partnership, Kukri Sports will provide branded gear at British Rowing’s major events, including the British Rowing Club Championships and British Rowing Masters Championships. GB Rowing Team athletes will also be racing in Kukri sportswear on the world stage, and the England Team similarly at Home International and Commonwealth competitions. By delivering high-quality apparel to athletes, fans, and supporters, the partnership aims to strengthen community engagement and raise awareness of rowing across the country.

British Rowing CEO Alastair Marks said, “We are delighted to be partnering once again with Kukri. This new partnership will bring the very best of performance apparel to our GB Rowing Team athletes, club rowers, volunteers and staff on and off the water. With co-created on-water wear we hope this partnership will help take our performance to the next level across the whole sport.”

The new partnership between Kukri Sports and British Rowing is set to elevate the sport of rowing, providing rowers, clubs, and fans with the support and apparel they need to succeed. Together, they aim to empower athletes and grow the sport of rowing at all levels.

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British Rowing is excited to announce as a coastal sculling equipment and event supplier. The partners will work closely together to help clubs deliver this growing discipline of the sport, providing easier access to coastal equipment for those that want to start a new programme, as well as helping to run a calendar of new club-level coastal sculling competitions that will – in the longer term – increase talent identification for the international beach sprint format.

British Rowing Head of Community Chris Farrell said, “Together, we aim to increase the number of clubs that are delivering and/or engaging with coastal sculling activity alongside their traditional forms of coastal rowing as part of the Coastal Sculling Academy programme. We’re looking forward to being able to support these clubs with equipment as well as expertise to enable them to get more people out coastal sculling!”

Swift Racing UK will help Coastal Sculling Academy clubs to:

• Access a discounted equipment package of World Rowing-standard boats and equipment
• Develop coaches and volunteers to improve the delivery of coastal sculling activity for their existing members and as part of exciting learn to row outreach programmes
• Deliver competitions
• Work collaboratively to create a way to engage, introduce and grow the number of people being able to access this part of the sport, including Performance Talent ID.

As a national delivery partner of coastal sculling competitions, Swift Racing UK will also help Coastal Sculling Academies and British Rowing with access to its staff, a trailer of equipment, boats, and the event kit to set these up, to enable more competitions to be run in each region, as well as supporting the British Rowing Beach Sprint Championships.

Speaking about the partnership, Pete Wells from Swift Racing UK said, “This collaboration represents a fantastic opportunity for clubs and rowers to engage with coastal sculling in a way that hasn’t been possible before. By working together, we’re bringing resources, expertise, and equipment to the forefront, ensuring that coastal sculling continues to thrive.”

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We’re delighted to announce that as part of our new partnership with Delphis Eco, the UK’s leading eco-friendly cleaning products company, clubs and members of the rowing community can get 10% off its award-winninng range of plant-derived, biodegradable cleaning products. Simply use the code CLEANRIVERS at the checkout at the company’s

Reflecting Delphis Eco’s mission desire to reduce reduce the impact to aquatic organisms of cleaning products discharged into water systems, they will also be donating 5% of the product order value to our Thriving Waters Scheme. This scheme supports affiliated clubs and organisations in keeping  their local stretch of water thriving and accessible for the long term through projects involving water testing, litter clean-ups and invasive species management/removal. Clubs are invited to submit projects by midnight on 1 September 2024.

Find out more about the Thriving Waters Scheme

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The partnership is based on a shared vision to secure a clean and thriving environment in and around the UK’s rivers and waterways. It will see supply its multi-award-winning cleaning products to over 130 rowing clubhouses across the UK; primarily for cleaning the boats, but also additional products for operations within the clubhouses.

As part of the collaborative launch, Delphis Eco will be joining British Rowing at the forthcoming 2024 British Rowing Junior and Senior Club Championships, to be held in Nottingham on 19-22 July, where clubs will receive Delphis Eco products at registration. Delphis Eco’s mission will be to educate visitors about the impact that toxic household cleaning products can have when discharged into the water systems, and how we can all work together to change this and make a real difference.

Alastair Marks, CEO of British Rowing said: “Working towards cleaning our waterways not only safeguards the future of our sport but of our planet. We are excited to be working with Delphis Eco to use safe cleaning solutions for the sport we love, aiming to preserve the quality of our waterways both for now and for future generations.”

Mark Jankovich, Founder and CSO, Delphis Eco added: “British Rowing cares about the environment as much as we do, and its Environmental Sustainability Strategy clearly demonstrates that. As well as helping our waterways to thrive the organisation is also working hard to reduce its carbon footprint and embed sustainable practices into all of its operations.

“At Delphis Eco, our commitment is all about reducing the number of harmful chemicals being poured down the drain and into the natural environment, and we’re delighted to team up with British Rowing to help make this happen. In this case, many raindrops do literally help to make an ocean!

“Our professional award-winning, ecological cleaning products are made from renewable, plant-based ingredients aiming to significantly reduce both our plastic waste, water pollution and carbon emissions. With over a decade of experience in tackling tough dirt, all Delphis products are formulated to be kind to the environment without compromising on quality or price.

“We’re enormously excited about our new partnership with British Rowing and not least would like to take this opportunity to wish the GB Rowing Team good luck for the forthcoming Paris Olympic and Paralympic Games!”

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